Public Education of Community Funds and Services (Zakat, IE Programmes)
In 2015, MMW Shared Services introduced a new unit to manage a Finance-driven Public Education (PE) campaign for the Muis Group, focusing on the MMW sector. Some of the major projects under the PE campaign include, Zakat and Wakaf Campaigns, Madrasah Al-Arabiah Awareness Campaign and Islamic Education Campaign (aLIVE and ADIL).
In 2017, the unit expanded its capabilities to also include content amplifications for Singapore Muslim Identity (SMI)-PE for MMW sector, across various platforms including printed collaterals and short videos on social media.